Key West

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Exit Promo Shop

Exit Realty Old Island Key West

Exit Promo Shop is a powerful communication toolbox EXIT agents use to market property that includes postcards, greeting cards, flyers, just listed and just sold cards, open house cards and newsletters.  This toolbox allows EXIT agents to market property comprehensively and professionally.  Although each individual piece of marketing and advertising has only a tiny chance of attracting a buyer it's important to use every tool possible to increase your chance of selling quickly and for the most money.

To share a story, buy or sell property in the Florida Keys and Key West, call me at (305) 522-1398 or e-mail me at MayaMarieThomas@Hotmail.com.com

Maya M. Thomas
REALTOR®
(305) 522-1398
MayaMarieThomas@Hotmail.com.com
www.ShowcasePortfolioProperties.com
www.myspace.com/topkeysrealtor

Maya Thomas Realtor 

0 commentsMaya Thomas • June 27 2008 10:16PM

Marketing a Home & Pricing Strategy

Exit Realty Old Island Key West

Marketing & Pricing Strategy


To sell real estate in our volatile and aggressive world market a Real Estate Professional must use Proven Marketing Strategies and Resources to get World Wide Exposure. 100% of my time is invested in real estate and I have full-time office support staff. My Marketing Plan guarantees that your property will get the worldwide exposure it needs to sell for the best price, professional marketing brochures, web marketing, visual tours, and marketing on all of the popular real estate web sites.

Call me at (305) 522-1398 to make an appointment to discuss your property and your needs and allow me to present my proposal for you that will detail my proven custom Marketing Plan to sell your property.

Your Goals, Your Needs and Pricing Strategy

• Listen and Learn about Your Objectives

• Property Valuation 1.) Comparative Market Analysis 2.) Certified Appraisal

• Contractor Estimates for Necessary Repairs

• Professional Property Staging so you get more money and quicker offers

Marketing Assault!

• Photo-Shoot; Professional Digital Photographs

• Professional Property Brochures for Agents, Buyers, Open Houses, Direct Mail

• Multiple Listing Service (MLS) since 98% of all properties will be purchased with a REALTOR®

• Real Estate Referral Network and Exit International Web Sites

• My Personal Web Sites and affiliate Web Sites

• REALTOR.com, the Most Trusted & The Most Used Real Estate Web Site in the World

Property Showcase Tours

• Schedule your property for showings with Buyers, Buyers Agents and Broker Tours

• Professional Interaction with Realtors. 98% of all sales come from REALTORS® Partners

Follow Up & Follow Through

• Weekly Information and Activity Reports

• Buyer Pre-Qualification to After Closing Service

• Return All Phone Calls and E-mails Never ever more than 24 hours (within Minutes is my Goal!)

• Make sure You Get to the Closing Table and that You Get Your Check

Non-Stop Marketing for Multi Million Dollar Properties and properties that meet the demographic profile 

• Real Estate Section Featured Property in Newspapers

• Wall Street Journal Real Estate section property features

• duPont Registry, Rob Report, Architectural Digest.

To share a story, buy or sell property in the Florida Keys and Key West, call me at (305) 522-1398 or e-mail me at MayaMarieThomas@Hotmail.com.com

Maya M. Thomas
REALTOR®
(305) 522-1398
MayaMarieThomas@Hotmail.com.com
www.ShowcasePortfolioProperties.com
www.myspace.com/topkeysrealtor

Maya Thomas Realtor 

0 commentsMaya Thomas • June 27 2008 10:03PM

50-G Listing Program

Exit Realty Old Island Key West

The 50-G Listing Program is a VERY exciting marketing tool used to get homes sold!  A home seller enrolls in the program by listing with an EXIT associate.  The seller agrees that at the time of closing they will contribute $500 towards the 50-G event.  Once 100 EXIT 50-G properties have closed, the selling associates from any office or franchise in the world will have a chance to win $50,000!  EXIT truly is a team player since this is what will get your home sold.  Our goal is to sell homes sold faster by getting as many agents to show our properties as possible.

To share a story, buy or sell property in the Florida Keys and Key West, call me at (305) 522-1398 or e-mail me at MayaMarieThomas@Hotmail.com.com

Maya M. Thomas
REALTOR®
(305) 522-1398
MayaMarieThomas@Hotmail.com.com
www.ShowcasePortfolioProperties.com
www.myspace.com/topkeysrealtor

Maya Thomas Realtor 

0 commentsMaya Thomas • June 27 2008 09:58PM

100% Buyer Referral

Exit Realty Old Island Key West

Exit has a wonderful and exciting program called the 100% Referral Network.  EXIT associates participate in giving a 100% referral fee to all agents referring buyers to Exit.  A referring agent gets 100% of the buyers side of the commission when the client buys property listed by EXIT.  The normal 25% referral fee will go to the referring agent for other properties purchased.  A referring agent will earn 4 times as much as they normally would.

Exit hopes that this program will get more agents to send buyers to our company.  We also hope to expose properties listed with our company to more buyers. 

To share a story, buy or sell property in the Florida Keys and Key West, call me at (305) 522-1398 or e-mail me at MayaMarieThomas@Hotmail.com.com

Maya M. Thomas
REALTOR®
(305) 522-1398
MayaMarieThomas@Hotmail.com.com
www.ShowcasePortfolioProperties.com
www.myspace.com/topkeysrealtor

Maya Thomas Realtor 

4 commentsMaya Thomas • June 27 2008 09:51PM

Burchfield v. Realty Executives

Exit Realty Old Island Key West

This law suit is about being a Transaction Broker in Florida.

Representation

Single Agency

Transaction Broker

Fiduciary

Yes

No

Care, Skill and Diligence

Yes

Yes

Obedience

Yes

No

Loyalty

Yes

No

Disclosure

Full

Material Facts

Accounting

Yes

Yes

Confidentiality

Yes

Limited

Honesty and Fairness

Yes

Yes

Present Offers Timely

Yes

Yes

Mutually Agreed Duties

Yes

Yes

 

 

 

 

 

 

Agents in Florida know that if you do not DISCUSS Agency the State of Florida assumes the agent is a Transaction Broker.  By law a Buyer or Seller is NOT REQUIRED to sign any anything or agree to any form of Agency because the current laws of Florida state that the Transaction Broker relationship exists in all transactions. 

In Florida there are three types of real estate Agency Relationships that pertain to buying a property:

Single Agency
Transaction Brokerage
No Brokerage

If an agent wants to give a seller or buyer more representation (i.e. NEGOTIATE for HER CLIENT) than Transaction Broker allows under Florida law we must discuss Agency and we must get consent and the consent must be given in writing. 

Single Agency allows an agent to provide additional service and representation.  Florida agents know that prior to showing a property, signing a listing agreement or an agreement to represent a party an agent must provide a disclosure form.  The forms look like this:

NO BROKERAGE RELATIONSHIP

A REAL ESTATE LICENSEE OWES TO A CUSTOMER WITH WHOM THE LICENSEE HAS NO BROKERAGE RELATIONSHIP THE FOLLOWING DUTIES:

1.  Dealing honestly and fairly;

2.  Disclosing all known facts that materially affect the value of the residential property which are not readily observable to the buyer; and

3.  Accounting for all funds entrusted to the licensee.

 ______________________  ________      ______________________  ________ 

Signature                       Date            Signature                       Date

SINGLE AGENT NOTICE

FLORIDA LAW REQUIRES THAT A REAL ESTATE LICENSEE OPERATING AS A SINGLE AGENT DISLCLOSE TO BUYERS AND SELLERS THEIR DUTIES.  As a Single Agent the company and its associates owe to you the following duties:

1.  Dealing honestly and fairly;

2.  Loyalty;

3.  Confidentiality;

4.  Obedience;

5.  Full disclosure

6.  Accounting for all funds;

7.  Skill, care, and diligence in the transaction;

8.  Presenting all offers and counteroffers in a timely manner, unless a party has previously directed the licensee otherwise in writing; and

9.  Disclosing all known facts that materially affect the value of residential real property and are not readily observable.

______________________  ________      ______________________  ________ 

Signature                      Date            Signature                     Date

TRANSACTION BROKER NOTICE

FLORIDA LAW REQUIRES THAT REAL ESTATE LICENSEES OPERATING AS A TRANSACTION BROKER DISCLOSE TO BUYERS AND SELLERS THEIR ROLE AND DUTIES IN PROVIDING A LIMITED FORM OF REPRESENTATION.  As a Transaction Broker, the company and its associates will provide you a limited form of representation that includes the following duties:

1.  Dealing honestly and fairly;

2. Accounting for all funds;

3.   Using skill, care, and diligence in the transaction;

4.  Disclosing all known facts that materially affect the value of residential real property and are not readily observable to the buyer.

5.  Presenting all offers and counter offers in a timely manner, unless a party has previously directed the licensee otherwise in writing;

6.  Limited confidentiality, unless waived in writing by a party.  This limited confidentiality will prevent disclosure that the seller will accept a price less than the asking or listed price, that the buyer will pay a price greater than the price submitted in a written offer, of the motivation of any party for selling or buying a property, that a seller or buyer will agree to financing terms other than those offered, or of any other information requested by a party to remain confidential; and

7.  Any additional duties that are entered into by this or separate written agreement.  Limited representation means that a buyer or seller is not responsible for the acts of the licensee.  Additionally, parties are giving up their rights to the undivided loyalty of the licensee.  This aspect of limited representation allows a licensee to facilitate a real estate transaction by assisting both the buyer and the seller, but a licensee will not work to represent one party to the detriment of the other party when acting as a transaction broker to both parties.

______________________  ________      ______________________  ________ 

Signature                      Date           Signature                       Date

CONSENT TO TRANSITION TO TRANSACTION BROKER

FLORIDA LAW ALLOWS REAL ESTATE LICENSEES WHO REPRESENT A BUYER OR SELLER AS A SINGLE AGENT TO CHANGE FROM A SINGLE AGENT RELATIONSHIP TO A TRANSACTION BROKERAGE RELATIONSHIP IN ORDER FOR THE LICENSEE TO ASSIST BOTH PARTIES IN A REAL ESTATE TRANSACTION BY PROVIDING A LIMITED FORM OF REPRESENTATION TO BOTH THE BUYER AND THE SELLER.  THIS CHANGE IN RELATIONSHIP CANNOT OCCUR WITHOUT YOUR PRIOR WRITTEN CONSENT.  (I agree that my agent may assume the role and duties of a transaction broker.  (Must be initialed or signed).

______________________  ________      ______________________  ________ 

Signature                       Date            Signature                       Date

The Burchfield's sued Realty Executives for a "breach of an implied fiduciary duty" since the agent never gave them the form to sign.  The court ruled in favor of Realty Executives and the Burchfield's appealed.  The District Court of Appeal of the State of Florida, Fifth District, affirmed the trial court decision and this is why:

1.  The Transaction Broker statue "unequivocally replaces the fiduciary duty owed by real estate brokers at common law with a more narrowly defined set of statutory duties."  Because of this, Realty Executives didn't represent their client in a fiduciary capacity so there was no breach.

2.  The State of Florida's Transaction Brokerage statute changes the "presumption" of Transaction Brokerage if an agent does not provide the Agency disclosure form.  The statute says that the presumption can only be challenged IF there is a written agreement between the agent and her client establishing a different form of Agency.  Since there was no alternate Agency relationship established the court ruled in favor of Realty Executives (Burchfield v. Realty Executives, 971 So. 2d 138 (Fla. Dist. Ct. App. 2007).

To share a story, buy or sell property in the Florida Keys and Key West, call me at (305) 522-1398 or e-mail me at MayaMarieThomas@Hotmail.com.com

Maya M. Thomas
REALTOR®
(305) 522-1398
MayaMarieThomas@Hotmail.com.comw
ww.ShowcasePortfolioProperties.com

www.myspace.com/topkeysrealtor

 

 

Maya Thomas Realtor 

2 commentsMaya Thomas • June 27 2008 09:05PM

BPO Horror Story

Maya Thomas Exit Reatly

The lender ordered the third Broker Price Opinion (BPO).  We are really close to closing on a short sale that has been under contract for the L-O-N-G-E-S-T time.  We're talking Guinness Book of World Records. The lender called an agent that had an offer on the property.  There were a few offers on the table and he didn't know what the offers were.  I assumed he disclosed his offer to the lender and the lender was fine with that.  He must be a professional, right?  He would definitely do the right thing, right? 

I disclosed the information to the other agent.  This should be disclosed.  The other agent thought it was UNETHICAL and not an arms length transaction.  He told me what he thought of the situation.  He was right.  We had to go to the lender and let them know that the agent was ready to go to FREC and thought this was FRAUD.  Now we have to wait even longer to close...

I'm always shocked when someone is UNETHICAL because they don't care about their reputation.  I'm EMBARASSED for the person being unethical.  I feel like I just walked in on my 14 year old son naked as he's getting out of the shower.  I CRINGE when I imagine how they must feel getting caught doing some horrible thing or in a big lie.  For a moment I always imagine that it MUST BE ACCIDENTAL.  I think it could have been and I feel SORRY for them.  I imagine for just a minute that I accidentally did something and saw the story on CNN.  I never want to put myself in that situation.  Of course I want to do the right thing.  AND I don't want the world to think I'm THAT kind of person.

To share a story, buy or sell property in the Florida Keys and Key West, call me at (305) 522-1398 or e-mail me at MayaMarieThomas@Hotmail.com.com

Maya M. Thomas
REALTOR®
(305) 522-1398
MayaMarieThomas@Hotmail.com.com
www.ShowcasePortfolioProperties.com
www.myspace.com/topkeysrealtor

Maya Thomas Realtor 

4 commentsMaya Thomas • June 27 2008 08:23PM

29283 Coconut Palm Drive, Big Pine Key, FL 33043

Maya Thomas Exit Realty

29283 Coconut Palm Drive, Big Pine Key, FL  33040
$299,000
3 bedrooms, 1.5 baths
Short Sale

Pristine, spacious & tranquil w/ conservation land in your back yard, fresh earthy interior paint, 2 large balconys, vaulted ceilings, crown molding, new laminate wood floors, bonus room could be office or den, renovated bathrooms w/ Jacuzzi bath tub. Tremendous kitchen cabinet space. You won't miss any of your favorite shows or wonder why everyone is laughing as you socialize, entertain & cook in this kitchen. Gas stove. Eden Pines offers peace, nature, privacy & serenity just 2 miles from shopping & dining. Windstorm ONLY $1,700 annually! Room 4 a pool. Great open floor plan. Lovely home on 60 X 100 lot, 600 sf storage, plenty of covered pkg, partially fenced. 

More cabinets than you can fill in this easy to cook in kitchen. Watch TV, socialize and entertain your family even when it's your turn to cook for the crew. You won't miss any of your favorite shows or wonder why everyone is laughing since you're right there enjoying life with them! <!-- <hr id="picHR"> Gorgeous home with bountiful outdoor living choices in Eden Pines Estates. Sturdy laminate wood floors, porch and balcony, plenty of grass to play in and grill in. Enjoy the fantastic Keys living we all came here and stay here for. -->

 Front of home

 Eden Pines Subdivision

Kitchen

Dining Room

Living Room

Front Porch

Concervation View

Half Bath in Master

Jacuzzi Bath

Master Bedroom

3rd Bedroom

2nd Bedroom

Balcony

To buy or sell property in the Florida Keys and Key West call me at (305) 522-1398 or e-mail me at MayaMarieThomas@Hotmail.com.

Maya M. Thomas
REALTOR®
(305) 522-1398
MayaMarieThomas@Hotmail.com
www.ShowcasePortfolioProperties.com
www.myspace.com/topkeysrealtor

Maya Thomas Realtor 

0 commentsMaya Thomas • June 20 2008 06:35PM

Wage Garnishment & Bank Account Attachment

Exit Realty Old Island Key West

I'm a lion protecting her cubs and I'm angry that my short sale and foreclosure clients are being threated with wage garnishment and bank account attachments.  Lenders can be NASTY.  Families are being torn apart, jobs are being lost, divorce is spreading like a virus.  People are loosing their possessions.  Many are homeless.  If a person can get their life back together it could be a decade before they can buy another home. 

Big threats are coming from lenders.  "We'll garnish your wages!"  "We'll take your bank accounts!"  "A Judgement is going to follow you for the rest of your lives!"  I haven't had this happen to a seller yet, although an excellent real estate attorney and my CPA both say a bank can do it.  But they don't.  

Wage garnishment and bank attachments come after AFTER the short sale or the foreclosure if they ever come.  People I care about are very worried and loosing sleep over this when most people don't need to.  I recommend that all of my sellers retain and attorney to protect their interest so we can negotiate these issues to protect their future.

If you have some recommended reading or good ideas, please share!

To buy or sell property in the Florida Keys and Key West call me at (305) 522-1398 or e-mail me at MayaMarieThomas@Hotmail.com.

Maya M. Thomas
REALTOR®
(305) 522-1398
MayaMarieThomas@Hotmail.com
www.ShowcasePortfolioProperties.com
www.myspace.com/topkeysrealtor

Maya Thomas Realtor 

4 commentsMaya Thomas • June 02 2008 07:53PM

I Need a Pre Qual Letter!

All I want to do is write an offer for a qualified buyer.  They are qualified with another lender, but this is a Countrywide REO.  Of course it's going to be miserable. 

The agent won't submit the offer unless the buyer is pre-qualified with Countrywide.  Nice...  Nothing like being blackmailed into doing business with a company.  It makes me all warm and fuzzy.  I'm just dying to send more business to Countrywide.   And my buyer is just thrilled too. 

We wrote the offer tonight, but we'll have to wait until a local Countrywide broker gets back to us.  I hope something better comes on the market before we get our pre-approval letter and submit our offer.

To share a Countrywide horror story or to buy or sell property in the Florida Keys and Key West, even if it's a Countrywide Short Sale or REO, call me at (305) 522-1398 or e-mail me at MayaMarieThomas@Hotmail.com

Maya M. Thomas
REALTOR®
(305) 522-1398
MayaMarieThomas@Hotmail.com
www.ShowcasePortfolioProperties.com
www.myspace.com/topkeysrealtor

Maya Thomas Realtor 

15 commentsMaya Thomas • June 02 2008 07:32PM